What is content strategy? What does it look like?
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Real content strategy — not content marketing — can be hard to understand until you’ve seen the work first-hand. This video explains four common forms that content strategy can take, with visual examples. Hi, I’m Scott and I teach people and teams about content strategy, among other things. You can find more of my articles, tools, and videos at ===== Books and articles mentioned in this video: // Books The Content...
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Real content strategy — not content marketing — can be hard to understand until you’ve seen the work first-hand.
This video explains four common forms that content strategy can take, with visual examples.
Hi, I’m Scott and I teach people and teams about content strategy, among other things.
You can find more of my articles, tools, and videos at ===== Books and articles mentioned in this video: // Books The Content Strategy Toolkit Content Strategy for the Web Content Everywhere Content Audits & Inventories // Articles Original content strategy quad: New content strategy quad: VMT framework: Content maturity model: Content strategy as a process: Content strategy statement: Build on what we cover in this video with this free video kit - get it here Get the most out of this video with my WORKBOOK!!
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